Provenance Registry · Entry Nº 001 of 100 · Woven in Kashmir · GI Nº 46

You don’t buy

You don’t buy

an heirloom.

You begin one.

You begin one.

Hand-spun, hand-woven Kashmiri pashmina — the fibre the law protects and machines cannot copy.
We are gathering the founding reservations now; the entire first shipment leaves Kashmir within 60 days.

Hand-spun, hand-woven Kashmiri pashmina — the fibre the law protects and machines cannot copy.
We are gathering the founding reservations now; the entire first shipment leaves Kashmir within 60 days.

A monthly fragrance club from the Lumen atelier. Each delivery brings a hand-picked 8ml bottle to your door — drawn from our library of 60 rare parfums, chosen for the season and for you.

0
Microns

Finer than baby hair.

0
Microns

Finer than baby hair.

0
Grams

Featherweight warmth.

0
Grams

Featherweight warmth.

0
GI number

Protected by law, 2005.

0
GI number

Protected by law, 2005.

0
Machines

Four pairs of hands. None else.

0
Machines

Four pairs of hands. None else.

Bound together with the Fabric of Time. One loom, four pairs of hands, and a certificate that opens with your name.

Two shawls.

Choose the one your family

Choose the one your family

will argue over.

We are pre-launch, gathering the founding reservations. Every shawl is entirely handspun on the yinder wheel and handwoven in Kashmir — GI-certified, laboratory-tested, delivered duty-paid.

We are pre-launch, gathering the founding reservations. Every shawl is entirely handspun on the yinder wheel and handwoven in Kashmir — GI-certified, laboratory-tested, delivered duty-paid.

Nº I — The Ivory Whisper

Soft undyed ivory — the colour the goat grew. Woven by a registered GI artisan; her name travels on your certificate.

Founding register of 100 · 60 days

Nº I — The Ivory Whisper

Soft undyed ivory — the colour the goat grew. Woven by a registered GI artisan; her name travels on your certificate.

Founding register of 100 · 60 days

Nº II — The Mistwood

Warm beige-grey, entirely undyed — earth in thread form. Woven by a registered GI artisan; her name travels on your certificate.

Founding register of 100 · 60 days

Spun on the yinder,

Spun on the yinder,

woven on wood.

woven on wood.

No machine touches the fibre. Four pairs of hands — herder, spinner, weaver, finisher — and the silence of a winter valley. Weeks pass before it earns the name pashmina.

No machine touches the fibre. Four pairs of hands — herder, spinner, weaver, finisher — and the silence of a winter valley. Weeks pass before it earns the name pashmina.

The microscope

A laboratory’s

verdict,

not a promise.

Every shawl is examined at the PTQCC laboratory in Srinagar — fibre measured under the microscope, method IWTO-58.

Every shawl is examined at the PTQCC laboratory in Srinagar — fibre measured under the microscope, method IWTO-58.

The certificate

GI Nº 46 —

GI Nº 46 —

proof in law, since 2005.

proof in law, since 2005.

Genuine Kashmir pashmina is defined in law: Changthangi fibre, hand-spun, hand-woven. Yours arrives with the certificate.

Genuine Kashmir pashmina is defined in law: Changthangi fibre, hand-spun, hand-woven. Yours arrives with the certificate.

The label

Fused for life,

Fused for life,

cannot be faked.

cannot be faked.


14 microns - the measured fineness on your laboratory fibre card, finer than baby hair.

14 microns - the measured fineness on your laboratory fibre card, finer than baby hair.

Winter
is the
craftsman.

The pace is the point. A shawl leaves the valley only when it has earned the name — weeks of hand-work, one loom, no shortcuts. Yours is woven after you reserve it; that is what makes it yours.

The pace is the point. A shawl leaves the valley only when it has earned the name — weeks of hand-work, one loom, no shortcuts. Yours is woven after you reserve it; that is what makes it yours.

The Proof

Most “pashmina” sold

in the West

has never seen Kashmir.

Genuine Kashmir pashmina is defined in law: fibre from the Changthangi goat, no thicker than 16 microns, hand-spun and hand-woven in Kashmir. Every Loom Lineage shawl carries its GI certificate, its independent laboratory fibre report, and its artisan’s name — recorded in the Provenance Registry.

The Drape

The Weave

The Twill

One Thread

The Fibre

The Verdict

The Drape

Pashmina, at rest

The finished shawl — matte, tightly-woven twill with a neat rolled hem.

Registry

Layer I

Origin

Kanihama, Kashmir

Method

Handwoven twill

The Drape

The Weave

The Twill

One Thread

The Fibre

The Verdict

The Drape

Pashmina, at rest

The finished shawl — matte, tightly-woven twill with a neat rolled hem.

Registry

Layer I

Origin

Kanihama, Kashmir

Method

Handwoven twill

The Drape

The Weave

The Twill

One Thread

The Fibre

The Verdict

The Drape

Pashmina, at rest

The finished shawl — matte, tightly-woven twill with a neat rolled hem.

Registry

Layer I

Origin

Kanihama, Kashmir

Method

Handwoven twill

THE HANDS

Four pairs of hands,

one shawl.

Herder, spinner, weaver, finisher. The names travel with the shawl — these are the hands your certificate records.

Spinner · Srinagar

Her name travels

on your certificate

The yinder is a low, flat wheel — it spins in silence. A spinner draws the underdown to a thread finer than baby hair; a single shawl asks weeks of her winter. Her name travels on your certificate.

0
weeks

to spin one shawl

One thread — spun on the yinder

-0
μ

The measured fineness

Finer than baby hair

Spinner · Srinagar

Her name travels

on your certificate

The yinder is a low, flat wheel — it spins in silence. A spinner draws the underdown to a thread finer than baby hair; a single shawl asks weeks of her winter. Her name travels on your certificate.

0
weeks

to spin one shawl

One thread — spun on the yinder

-0
μ

The measured fineness

Finer than baby hair

The Spinner

Yinder wheel · Srinagar

14μ · BY HAND

The Weaver

Wooden loom · Kanihama

TWILL · BY HAND

Weaver · Kanihama

A loom

of wood and patience

No machine touches the fibre. The twill is thrown by hand on a wooden loom — hours for a handspan, weeks for a shawl. When it is finished, it is tested in Srinagar and its label is fused for life.

0

Hands on one shawl

Herder · spinner · weaver · finisher

0

Machines involved

None. It is the law — and the point.

Weaver · Kanihama

A loom

of wood and patience

No machine touches the fibre. The twill is thrown by hand on a wooden loom — hours for a handspan, weeks for a shawl. When it is finished, it is tested in Srinagar and its label is fused for life.

0

Hands on one shawl

Herder · spinner · weaver · finisher

0

Machines involved

None. It is the law — and the point.

The Registry

Three steps.

One heirloom, begun in your name.

Reserve with a fully refundable £10 deposit. Your shawl is woven, tested and certified in Kashmir. The certificate opens with a name — sign yours, the first hand to hold what many will inherit.

I

Reserve your entry

A £10 deposit, fully refundable, holds your place on the founding register. It is credited in full against your shawl.

I

Reserve your entry

A £10 deposit, fully refundable, holds your place on the founding register. It is credited in full against your shawl.

II

Four hands weave

Herder, spinner, weaver, finisher — your shawl is made in Kashmir, tested at the PTQCC laboratory in Srinagar, and its certificate is prepared.

II

Four hands weave

Herder, spinner, weaver, finisher — your shawl is made in Kashmir, tested at the PTQCC laboratory in Srinagar, and its certificate is prepared.

III

Receive the certificate

Your shawl arrives duty-paid with its papers. The certificate opens with your name — and the lineage begins.

III

Receive the certificate

Your shawl arrives duty-paid with its papers. The certificate opens with your name — and the lineage begins.

FIELD VI — THE KEEPER

Begin your lineage.

Every certificate opens with a name - yours, taken from your order, the first hand to hold what many will inherit.

the honest ledger

What £699 buys

— honestly placed.

The deposit is £10, fully refundable at any time, credited in full against your shawl. Prices are delivered-duty-paid for the UK, US, EU, Australia and Canada.

The High Street

“Pashmina” printed on viscose

20

typical

Machine-spun blends, no certification

No fibre test, no origin, no name

The word costs nothing to print

Because the name isn’t protected on a label

Loom Lineage

Entry Nº 001 of the founding register of 100

£

699

duty-paid

Entirely handspun, handwoven, GI-certified pashmina

PTQCC laboratory-tested · fused authentication label

GI certificate · fibre test card · provenance card

Lifetime heirloom services · certificate transfers to the next keeper

Established Houses

The respected Kashmir maisons

£

290–3,700

retail

Genuine handmade pashmina, sold to the West

The same craft tradition we come from

We simply cut the layers between the loom and you

That is the honest comparison

questions

Questions,

answered plainly.

The deposit, the duties, the proof, the timings. Anything else, write to concierge@loomlineage.com — a person answers.

01
How does the deposit work?
02
How do I know it's genuine?
03
Will I pay customs or import duties?
04
When will my shawl arrive?
05
What if it arrives and I change my mind?
06
What if it needs repair, years from now?
07
How should I care for it?

On the record:

On the record:

  • GI Nº 46

    since 2005

  • PTQCC

    Srinagar

  • IWTO-58

    the method

  • ≤16 microns

    the law

  • 14 microns

    ours

  • Entry Nº 001

    yours

  • GI Nº 46

    since 2005

  • PTQCC

    Srinagar

  • IWTO-58

    the method

  • ≤16 microns

    the law

  • 14 microns

    ours

  • Entry Nº 001

    yours

Read our letters

from the valley,

until you are certain.

News from the loom — what the herders are combing, the shawls entering the registry, and a reservation link for when you are ready. The £10 deposit stays fully refundable.

News from the loom — what the herders are combing, the shawls entering the registry, and a reservation link for when you are ready. The £10 deposit stays fully refundable.

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The Register of Questions

Pashmina, honestly answered.

What buyers ask before choosing a pashmina — answered plainly, from the fibre law to the washing bowl.

The Shawl
What is the difference between the Ivory Whisper and the Mistwood?

Colour only. Both are the same shawl in construction and price: GI-certified Changthangi pashmina, hand-spun on the yinder, hand-woven in Kashmir, laboratory-tested. The Ivory Whisper is the goat’s natural undyed ivory; the Mistwood is a warm undyed beige-grey. Neither is dyed — the colour is the colour the goat grew.

Where are Loom Lineage shawls made?

Entirely in Kashmir. The fibre is hand-spun on the yinder wheel in Srinagar, hand-woven on a wooden loom in Kanihama, and examined at the PTQCC laboratory in Srinagar before it ships. The fibre itself is combed from Changthangi goats of the high Himalayan plateaus.

How much does a Loom Lineage shawl cost?

£699, delivered duty-paid to the UK, US, EU, Australia and Canada. A place on the founding register — limited to 100 — is held with a £10 deposit, fully refundable at any time and credited in full against the shawl.

Is a pashmina shawl a good heirloom gift?

It is one of the few gifts designed to be passed down rather than used up. A documented textile — carrying its GI certificate, laboratory fibre report and its artisan’s name — pairs durability with a story, the two qualities heirlooms share. Every Loom Lineage shawl includes lifetime heirloom services, and the certificate transfers to the next keeper.

The Fibre
Is pashmina the same as cashmere?

All pashmina is cashmere; not all cashmere is pashmina. Pashmina is the finest grade — fibre of roughly 10–16 microns from the Changthangi goat of the high Himalayas, hand-spun and hand-woven. Generic cashmere (15–19 microns) may come from many breeds and is usually machine-processed, which is why it costs far less.

How can I tell if a pashmina is real or fake?

Real pashmina is matte, soft and never slippery; its handloom weave shows small irregularities where a machine weave is perfectly uniform; and it builds no static when rubbed. Glued-on labels and words like “pashmina-style” or “viscose blend” are red flags — as is a low price. The only conclusive proof is laboratory fibre testing, which is why every Loom Lineage shawl ships with its own report.

What does GI-certified mean?

A Geographical Indication is the same legal protection that guards Champagne. Kashmir pashmina has held GI Nº 46 since 2005: by law it must be fibre from the Changthangi goat, no thicker than 16 microns, hand-spun and hand-woven in Kashmir. The GI mark cannot legally be applied to machine-made or imported imitations.

Why is real pashmina so expensive?

Because nothing about it can be rushed. The fibre is combed once a year from the goat’s winter undercoat and is too fine for machines to spin, so it is spun by hand on the yinder and woven by hand — a weaver produces roughly a metre of cloth in a few hours, where a power loom produces a hundred metres a minute. The price is the labour.

Is pashmina legal? Is it the same as shahtoosh?

Pashmina is entirely legal. Shahtoosh — with which it is sometimes confused — comes from the endangered Tibetan antelope, and its trade is banned internationally. Pashmina comes from the Changthangi, a domesticated goat that is combed, not harmed, for its winter undercoat.

How do I avoid fakes when buying pashmina online?

Buy on documentation, not description. A trustworthy seller can show a GI certificate, an independent laboratory fibre report, and the name of the artisan who made the piece. Marketing words alone — “authentic”, “100% pashmina” — prove nothing, and an improbably low price is the most reliable warning sign of all.

Care & Keeping
How do you wash a pashmina shawl?

Gently, rarely, and never in a machine. Hand wash in cool water with a mild wool detergent, swirl without rubbing or wringing, press the water out in a towel and dry flat in the shade. For embellished pieces, professional dry cleaning with gentle solvents is the safer choice.

Is pilling normal? How should a pashmina be stored?

Light pilling is natural to every fine wool — it lifts away gently with a cashmere comb. Store a pashmina clean, dry and folded in breathable cotton or muslin, never sealed in plastic, with cedar or lavender nearby to deter moths.

The Gift
What makes a gift a family heirloom?

Two things, reliably: it must physically last generations, and it must carry its story — who made it, when, and for whom. That is why documented, hand-made objects become heirlooms while expensive but anonymous ones are simply replaced.

Which pashmina colour is the safest to gift?

An undyed neutral. Natural ivory and beige-grey flatter every complexion and wardrobe, do not date the way fashion colours do, and — being undyed — show the fibre exactly as it grew.